The Best Way Out

In a Word: Marketing

For those with issues in common, Scott Adams’ death is a model for how to leave this life.

Time was, that death was a private venture. Executions excepted, the final passing was ideally made surrounded by family.

Yet, Adams achieved the remarkable.

He made his audience, his family.

Internet, especially for those who attract a large following, appears to be a public venue.

Are there limits to what can be broadcast via posting?

Adams gained notice as the creator of Dilbert, the life and times of an office cubicle-dweller. It wasn’t the amusing visual representation of typecast office roles, but their conversation that captured the psychology of absurdity.

It is not enough to possess graphic or conversational brilliance: the difference always turns on marketing.

Scott Adams marketed his final hours.

In this, lies the lesson.